Yoke’s started out as a warehouse super store and quietly converted to the “Fresh Market” concept one store at a time. The problem is they remained a pak-n-save in the minds of the marketplace. As a result, research found the “Fresh Market” consistently ranking 4th in having “the freshest products”.
Our strategy was to make “fresh” the center of every story. To make the brand synonymous with the word. Within a year of engaging us, Yoke’s found themselves ranked #1. And they’ve remained there ever since.