Yoke’s started out in the warehouse superstore space — but began quietly converting to a more community-focused “Fresh Market” concept one store at a time. The problem? In the local marketplace, people didn’t recognize the shift. As a result, the “Fresh Market” was ranking 4th for having the “freshest products” in the minds of consumers.
Our strategy was to make “fresh” the center of every story. To make the brand synonymous with the word. Within a year of engaging us, Yoke’s found themselves ranked #1. And they’ve remained there ever since.