Yahoo! Sports

Yahoo! is the #1 rated fantasy football game in America but ESPN and NFL.com are growing faster than Ndamukong Suh’s head. They came to us looking for an idea that would grow the brand and attract a new generation of players. We came back with “This Is Your Year,” an innovative digital campaign that solidified their position as the greatest fantasy game on earth.

This Is Your Year generated millions of new signups by creating a brand platform that spoke to a younger demographic. The campaign was later spun off into national TV and radio spots featuring NFL stars J.J. Watt and Colin Kaepernick.