Benton Franklin Fair & Rodeo

Teens and young adults are supposed to live for the deep fried days of the summer fair. Who else is capable of holding down a funnel cake as their bodies tumble end over end through space while Bieber blares in the background? Somehow 14-25 year olds in the Benton Franklin area weren’t getting the message. We were tasked with creating a campaign that attracted this missing younger audience without alienating loyal fairgoers.